Loyalty Is Not about Points and Rewards

Building loyalty is not just about points and rewards! It is about identifying and nurturing the yield of best customers through a long-term, reciprocity, value-added relationship. It requires a disciplined approach to putting your customer at the center of your business process.

This concept may prove challenging for many companies. If you want to learn how you can master the art and science of nurturing customer loyalty, please join me at the IQPC's Customer Engagement and Loyalty Summit on November 17-19, 2008 in Miami, Florida.

IQPC’s Customer Engagement and Loyalty Summit focuses on the programs and metrics to engage your customers and enhance loyalty, and lead you through the change management that will backup the initiatives and drive the competitive edge. American’s most admired companies will bring you proven, hard hitting strategies for:

• Building the loyalty through engaging your customers and winning their commitment
• Aligning your business strategy and processes with the understanding of your customers
• Acting on the customer data and translating customer loyalty into business performance and competitive edge
• Nurturing positive corporate culture to support engagement and gain customer loyalty
• Building employee engagement & loyalty to win customer loyalty
• Getting your CEO/CFO involved into the loyalty commitment

For more information, visit IQPC's Customer Engagement and Loyalty Summit or call 1-800-882-8684. As a special guest of Customer Insight Group, you will receive 2 for 1 pricing when you mention code IUS_CIG_001. Register today to get a jump start on the competition!